Who Owns Bet9ja?

05.02.2025

Bet9ja has become a powerhouse in the fast-growing iGaming and sports betting industry in Nigeria. Since its launch in 2013, the platform has not only attracted millions of users through its online betting services, but has also established an offline presence through a network of retail betting shops. Bet9ja’s success story is closely linked to the vision and business acumen of its founders, who have shaped the brand’s identity.

Ownership Structure of Bet9ja

Bet9ja was founded in 2013 by Nigerian entrepreneur Kunle Soname, who is not only a key figure in the gaming sector but also a multifaceted leader with experience in politics, sports, and business.

As the founder and chairman of KC Gaming Networks Limited under which Bet9ja operates, Soname has steered Bet9ja’s journey from a local startup to one of Africa’s most recognized betting platforms.

At the helm are two co-founders:

  • Ayo Ojuroye – serving as the Chief Executive Officer, Ojuroye is a key player in the day-to-day management of the company.
  • Kunle Soname – acting as the Chairman, Soname is widely recognized as the principal force behind Bet9ja’s inception and growth.

Kunle Soname

Kunle Soname is a multifaceted entrepreneur known not only for his role in Bet9ja but also for his broader contributions to sports and business in Nigeria. A native of Ogun State, Soname studied Estate Management at Obafemi Awolowo University, graduating in 1988. Before venturing into the betting industry, Kunle Soname served as a member of Nigeria’s House of Representatives (2003–2007).

Soname is the founder of Remo Stars Football Club—a team that has grown to compete in Nigeria’s Premier League. His passion for sports extended internationally when he became the first Nigerian to acquire a European football club, C.D. Feirense, in 2015.

In addition to his betting and sports investments, Soname has ventured into other sectors, including aviation, by establishing a private Nigerian airline, ventures in real estate and hospitality. He is also recognized for his philanthropic efforts, particularly focused on education and youth skills development through initiatives associated with his football clubs

As the Chairman of Bet9ja, Kunle Soname has been pivotal in guiding the strategic direction of the platform. Under his stewardship, Bet9ja has expanded its digital footprint while also enhancing its network of physical betting outlets, making it one of the most visited websites in Nigeria.

Ayo Ojuroye

While Kunle Soname’s influence is significant, the operational excellence of Bet9ja also rests on the shoulders of co-founder Ayo Ojuroye. As CEO, Ojuroye has been responsible for the daily running of the company, ensuring that technological innovations, customer service enhancements, and strategic partnerships are implemented efficiently.

Where Bet9ja Operates

Bet9ja operates in all 36 states of Nigeria, as well as the Federal Capital Territory (FCT), Abuja. Its extensive retail network and online platform ensure nationwide coverage.

  • Retail Outlets: Bet9ja has over 200 physical shops across Nigeria, with a strong presence in major cities like Lagos, Abuja, Port Harcourt, and Kano.
  • Online Platform: Its website and mobile app cater to users in all states.
  • Agent Networks: Bet9ja partners with local agents who accept cash payments, bridging the gap in regions with limited banking infrastructure.

Bet9ja operates under strict regulatory frameworks. The company is licensed by the Lagos State Lotteries Board and the National Lottery Regulatory Commission, allowing it to offer betting services legally throughout Nigeria.