Sunbet’s 60.6% Revenue Increase Strengthens Sun International’s Performance

Author: Sebastian Warowny

Date: 18.03.2025

Sun International posted solid financial results, driven by strong growth in its online betting division, Sunbet. The company reported higher revenue and profitability, citing its omnichannel strategy and strong market presence as key factors in its continued expansion.

Growth Across Key Segments

Sun International’s latest financial report showcases steady growth in its overall revenue, reaching R12.6 billion, a 5.1% increase year-over-year. Adjusted EBITDA also saw a modest rise of 3%, hitting R3.5 billion with a 27.9% margin. The company’s adjusted headline earnings climbed 13% to R1.3 billion, underscoring its profitability.

Sunbet, the group’s online gaming division, stood out with an exceptional 60.6% revenue increase, reaching R1.2 billion. This surge reflects the continued expansion of Sun International’s digital gaming operations and the success of its omnichannel strategy.

Strategic Investments and Market Expansion

The company credits its diversified portfolio, spanning urban casinos, Sunbet, and Sun Slots, for its sustained growth. The rebound in domestic and international tourism has also fueled demand across its resorts and hotels. Sun International’s strong balance sheet provides the financial flexibility to invest in further expansion while maintaining consistent dividend payouts.

“Our omnichannel approach has helped the group navigate the evolving gaming environment, and with significant growth in Sunbet, we continue to see expansion in our gaming revenue. Sun International, through its omnichannel strategy, will continue leveraging its strong brand and market presence to retain and expand its customer base. Our balance sheet remains robust, providing us with the financial flexibility to invest and to continue paying dividends at our targeted payout ratio. Through strategic planning, efficient capital allocation, cost management, and a focus on operational excellence, Sun International will sustain its growth trajectory and grow stakeholder value”, highlighted Anthony Leeming, CEO of Sun International.

Sun International has announced a total cash dividend of 398 cents per share, marking a 13.4% increase. The company remains focused on long-term value creation through disciplined cost management, targeted investments, and a continued push for digital gaming growth.