SoftSwiss Introduces Three Innovative iGaming Solutions Following Turfsport Acquisition
SoftSwiss has unveiled three new products developed in collaboration with Turfsport, a South African software provider recently acquired by the company. These solutions are designed to enhance operators’ offerings across online lottery, retail betting, and horse racing markets.
Expanding Operator Capabilities
With the online lottery market expected to generate over $16.9 billion in revenue by 2024, SoftSwiss has launched its new Lotto Software.
This product allows operators to offer a wide range of lottery betting options independent of traditional lottery organisers.
It supports up to 80 different bet types and processes over 3,000 bet results per second, covering more than 300 lottery draws worldwide.
The platform offers an intuitive experience, allowing players to bet on numbers, sum totals, positions, and even jackpot-type draws.
Its integration with external wallets is seamless, and an in-house lottery feed, supported by dual-source validation and advanced web scraping technologies, helps prevent fraud.
Bridging Online and Offline Channels
As the global sports betting and lotteries market rebounds post-pandemic, projected to reach $243.7 billion in 2024, SoftSwiss has introduced its Retail Betting Solution.
This product supports betting on sports, horse racing, lottery draws, and casino games, enabling operators to quickly establish legal, offline gambling businesses.
The solution connects retail and online platforms, allowing players to manage their accounts across both channels.
It also offers operators comprehensive tools for tracking profits and managing cash flow. Additionally, it features pre-match and live event feeds, as well as casino games from multiple providers, available through dedicated kiosks.
Enhancing the Betting Experience
With the global horse betting market expected to grow to $91.2 billion by 2032, SoftSwiss has developed a Horse Racing Module as part of its Sportsbook offering.
This module allows players to place fixed-odds bets on a variety of markets and covers over 2,400 international and local races each month.
Operators can engage players with detailed race cards, silks, and multiple bet types.
The module also offers customization options, allowing operators to align the product with their unique brand identity through tailored skins and configurations.
Max Trafimovich on Product Development
Max Trafimovich, Chief Commercial Officer at SoftSwiss, commented on the company’s new product portfolio, stating:
“We present a product portfolio that not only meets the growing demand for diverse and engaging betting options but also equips our clients with an effective tool to grow their businesses. With these new solutions, operators can now offer their players a unique, reliable, and enjoyable experience.”
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