SIS Launches Additional 49’s Live Draws Exclusively for Betway in South Africa
SIS has agreed an exclusive partnership with Betway to deliver two additional daily 49’s live draws for the South African market. The deal marks the first time SIS has expanded its 49’s schedule specifically for one operator.
Two New Daily Draws Target South African Market
Under the agreement, SIS will introduce two new 49’s draws each day at 12:49pm and 5:49pm South African Standard Time (11:49am and 4:49pm BST), broadcast directly from SIS’s UK studios. These additions are part of a broader expansion of the company’s live numbers portfolio, which now includes over 330,000 draws annually across products such as 49’s, 39’s, and Fast 15’s.
“South Africa is a market where our comprehensive live numbers offering continues to flourish. With Betway a commanding figure across the continent, we are delighted to launch this unprecedented partnership and are confident the expanded 49’s draws will resonate strongly with players in South Africa and beyond”, said Joe Andrews, Head of Sales across Africa at SIS.
The customisation of the product for Betway is designed to drive greater engagement and retention, aligning with regional demand for low-stake, high-return gaming formats. The addition of more draw times also increases player touchpoints throughout the day.
Longstanding Product with Renewed Momentum
“Our ability to widen our offering to partners is always important to us, and the exclusive 49’s partnership with Betway for an extra two daily draws will provide a huge boost in maximising engagement. The product is a proven performer in Africa, and I am sure players will welcome this unique enhancement of our offering”, commented Jess Mills, Head of Product Proposition at SIS.
The expansion is positioned not only as a product development but also as a strategic alignment between two leading names in the African betting sector.
“The aim of our agreement with SIS was to provide our customers with a bespoke, branded experience of a product we know consistently performs across Africa. We are sure our players will enjoy the customised offering. As a brand, we are delighted to fully align with a product that has such a rich history”, added Craig Osborn, Betway Africa’s Senior Product Manager.
SIS, which owns the 49’s brand, has operated in the fixed-odds live numbers space for over 29 years. The product’s enduring format and consistent performance have enabled it to evolve into multiple live draw offerings designed for high frequency and improved odds.
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