SIS Expands Presence in Africa with Instasolutions Partnership

Introduction of 49’s Numbers Draws

As part of the partnership, operators will now have access to SIS-owned 49’s live Numbers draws, which feature over 200,000 betting events annually, including the renowned 49’s Original Live Draw.

The 49’s brand, which has been popular for more than 25 years, offers live, fixed-odds draws that cater to both online and retail operators with high-quality, live-presented events broadcast from the UK.

Initially launching in Kenya, the rollout will extend to other African markets, providing further access to the extensive 49’s Numbers draws portfolio.

Expansion of SIS Content in Africa

The agreement also includes the future integration of SIS’s premium live racing content, featuring over 60,000 horse and greyhound races annually from international tracks.

This end-to-end solution is set to expand the range of services available to operators using the Instasolutions platform.

Additionally, SIS plans to introduce its Competitive Gaming product, allowing African operators to access the H2H Global Gaming League’s eSoccer and eBasketball matches, with 150,000 events per year.

Produced entirely in-house from the UK, SIS’s esports offering is notable for meeting the Esports Integrity Commission’s (ESIC) Gold Standards, making it a unique product in the market.

Comments from Industry Leaders

Joe Andrews, Head of Sales Africa at SIS, highlighted the importance of partnering with established platforms like Instasolutions, stating:

“Having the right partners in areas where we are committed to strengthening our brand through the offering of innovative new verticals is essential. Instasolutions has made impressive strides across Africa and we are confident our iconic 49’s live Numbers draws, and Live Racing and Competitive Gaming in due course, will resonate strongly across the Kenyan market and beyond.”

Sarkis Farah, Managing Director at Instasolutions, expressed enthusiasm for the collaboration: “As we continue to expand the reach of Instasolutions and broaden the scope of the services we provide and the number of partners we work with, agreeing a tie-up with a leading supplier like SIS is fantastic.”