Safaricom Leads Kenya Broadband Market With 34.3% Share

Market Competition Intensifies With New Entrants

Poa Internet Kenya Ltd ranks fourth at 12.5%, highlighting strong presence of homegrown internet providers. Therefore, other notable players include Ahadi Wireless at 7.5%, Vilcom Network at 4.1%, and Mawingu Networks at 3.6%. Moreover, Dimension Data Solutions East Africa holds 0.9% while Starlink Internet Services Kenya and Liquid Telecommunications Kenya each command 0.8%.

Smaller ISPs collectively account for 2.3% of the market. Meanwhile, the Communications Authority noted that new internet service provider entries have brought fresh competition and innovation. Consequently, the diversified market structure promotes competitive pricing and service quality improvements across the broadband sector.

Digital Infrastructure Investment Drives Sector Growth

This momentum aligns with Kenya’s continued investment in digital infrastructure and rural connectivity expansion. Therefore, the development supports nationwide goals of expanding affordable and reliable broadband access. Moreover, infrastructure improvements enable better service delivery to previously underserved regions.

Increased competition among ISPs is expected to drive improved speeds, coverage, and customer experience. Meanwhile, these developments support Kenya’s ambitions as one of Africa’s leading digital hubs. Consequently, the growing digital economy benefits from enhanced connectivity infrastructure and competitive market dynamics.