Pragmatic Play Secures ApuestasX Deal for Latin American Expansion
Gaming content supplier Pragmatic Play has secured a partnership with emerging Latin American operator ApuestasX, providing access to its portfolio of slots, live casino games, and virtual sports products. The agreement extends Pragmatic Play’s regional footprint while offering ApuestasX a multi-vertical content library to compete in the Latin American gaming market.
Multi-Product Portfolio Drives Partnership
ApuestasX gains access to Pragmatic Play’s flagship slot titles including Gates of Olympus and the Joker’s Jewels series alongside live casino offerings such as Bet Behind Pro Blackjack. The operator will also integrate Pragmatic Play’s complete virtual sports portfolio as part of the comprehensive content deal.
Victor Arias, VP of LATAM at ARRISE Powering Pragmatic Play, confirmed that the partnership demonstrates the supplier’s commitment to providing flexible access to its gaming products across Latin America. The agreement allows ApuestasX to differentiate its offering through proven content that has established market traction in the region.
Regional Market Strategy Takes Shape
The partnership supports ApuestasX’s objective to establish a premium multi-vertical entertainment platform in Latin America through proven gaming content. Pragmatic Play’s localized solutions have secured partnerships with multiple regional operators, reinforcing its position as a preferred supplier.
Juan Barbuzano, COO at ApuestasX, indicated that access to acclaimed slots, live casino, and virtual sports content will enable market differentiation and expansion. The collaboration positions both companies to capitalize on Latin America’s growing online gaming sector through established content performance and operator growth strategies.
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