Pragmatic Play Expands Smart Studio Partnership with Sellatuparley
Pragmatic Play has integrated its Smart Studio solution with Latin American operator Sellatuparley, enabling fully customized live casino environments in regulated markets. The strategic expansion builds upon an existing multi-year partnership between the content supplier and regional gaming operator.
Customized Live Casino Environments Launch
Smart Studio provides flexible branding options and advanced configuration tools for operators seeking localized gameplay experiences. The solution allows Sellatuparley to create immersive environments tailored to Latin American player preferences while maintaining brand identity. The integration enhances creative control over live casino offerings across the region’s regulated markets.
Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, stated that “Sellatuparley has been a valued partner of Pragmatic Play for several years, and it is thrilled to take this collaboration to the next level with the Smart Studio integration.” The deployment represents another milestone in Pragmatic Play’s support for operator growth through modular solutions in key commercial territories.
Regional Market Strategy Strengthens Operator Position
The Smart Studio launch aligns with Sellatuparley’s expansion strategy in Latin America’s competitive gaming landscape. Freddy Saavedra, CMO at Sellatuparley, noted that “this move aligns perfectly with our ambition to deliver personalised, top-tier experiences to players in Latin America.” The branded studio solution supports both market differentiation and revenue growth objectives.
Pragmatic Play maintains production of up to eight new slot titles monthly alongside live casino, bingo, and virtual sports content through single API integration. The comprehensive portfolio approach enables operators to access diverse gaming verticals while streamlining technical implementation processes across multiple product categories.
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