Pragmatic Play Expands African Presence with Comprehensive Betfounders Collaboration

Strategic Alliance Enhances Gaming Landscape

This landmark deal enables the integration of Pragmatic Play’s entire portfolio, including highly acclaimed titles such as Sweet Bonanza, Gates of Olympus, and Sugar Rush, into Betfounders’ platform. This integration provides operator partners with access to a wide array of award-winning content, setting a new standard for gaming experiences in Africa.

Fostering Growth in Key Markets

The partnership is poised to catalyze Pragmatic Play’s expansion efforts in Africa, targeting key markets such as Kenya, Tanzania, Uganda, and Ghana. This initiative is part of Pragmatic Play’s broader strategy to deepen its footprint across the continent, following a series of successful expansions.

Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, emphasized the strategic nature of this partnership, stating, “Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider. With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands.”

A Catalyst for Mutual Growth

Artur Harutyunyan, CEO at Betfounders, echoed this sentiment, highlighting the diverse appeal of Pragmatic Play’s multi-product offering. “Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.”

Pragmatic Play’s commitment to innovation is evident in its continuous production of up to eight new online slot titles each month, complemented by its offerings in Live Casino and Bingo games. These products are seamlessly accessible through a single API, underscoring the provider’s dedication to convenience and quality.

Our Comment on the Article

This partnership between Pragmatic Play and Betfounders is more than just a business deal; it’s a significant leap forward for the iGaming industry in Africa. By combining Pragmatic Play’s diverse and high-quality game portfolio with Betfounders’ platform, the collaboration sets a new benchmark for gaming experiences across the continent. It not only reflects the growing importance of the African market in the global iGaming landscape but also demonstrates how strategic alliances can drive innovation, enhance customer offerings, and stimulate growth. This partnership is a testament to the power of collaboration in unlocking new opportunities and expanding horizons in the rapidly evolving iGaming sector.