Nigeria’s Nationwide League One Boosted by New Year Mega Lottery Sponsorship

19.03.2024

In a landmark move for Nigerian football, the Nationwide League One (NLO) has unveiled New Year Mega Lottery (NYML) as its new title sponsor. This announcement, made at the prestigious Harris Hotel in Abuja on March 14, 2024, marks the beginning of a promising four-year partnership, valued at a whopping 964 million naira.

Elevating Grassroots Football

The collaboration between NLO and NYML is a testament to their mutual dedication to fostering grassroots football across the nation. Ms. Obiorah Emmanuella, Head of Corporate Communications at New Year Mega Lottery, shared her excitement about the partnership, emphasizing the company’s commitment to nurturing young talent and engaging with football fans across Nigeria.

“We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand,” Emmanuella stated. She underscored the significance of supporting emerging athletes and contributing to community development through sports initiatives.

A Platform for Future Stars

Honorable Silas Agara, Chairman of the NLO and former deputy governor of Nasarawa State, expressed his gratitude towards New Year Mega Lottery for their substantial support. He highlighted the NLO’s critical role in developing future football talents and voiced his optimism about the impact of this partnership in bringing Nigerian football to the global arena.

“We are truly delighted to have New Year Mega Lottery come on board as our title sponsor,” said Agara. This partnership not only aims to nurture budding footballers but also to create a sustainable ecosystem that supports the growth and development of sports at the grassroots level.

With New Year Mega Lottery’s sponsorship extending through 2027, the company reiterates its commitment to driving positive change in the Nigerian community through sports and education. This initiative is poised to offer dreams and opportunities to aspiring football athletes, paving their way to national and international acclaim.

Our Comment on the Article

This groundbreaking partnership between the Nationwide League One and New Year Mega Lottery is a beacon of hope for grassroots football in Nigeria. By injecting substantial financial support and resources into the league, NYML is not just sponsoring a sports league; it is investing in the future of Nigerian football. This collaboration promises to unveil a new chapter in sports development, where young talents are given the platform to shine and contribute to the nation’s sporting legacy. It’s a commendable move that other corporate entities could take inspiration from, as it exemplifies the significant impact that thoughtful investments can have on sports and community development.