Lagos Regulator Signs New Partnership to Boost Responsible Gaming

Author: Jonasz Papuga

Date: 07.05.2025

The Lagos State Lotteries and Gaming Authority (LSLGA) has entered a new partnership with media group TVC Communications aimed at strengthening public education and promoting responsible gaming practices across the state. The agreement was formalized through a Memorandum of Understanding.

Focus on Responsible Play

The collaboration will support LSLGA’s strategic goal of fostering a safer and more transparent gaming environment. With TVC Communications as its media partner, the authority plans to increase public awareness around legal and ethical gaming practices.

The MoU outlines several shared priorities, including:

  • Campaigns to discourage underage gambling

  • Public messaging focused on responsible and informed participation

  • Media content that encourages entertainment without harm

Key Areas of Collaboration

These efforts are intended to shift the public narrative on gambling, making responsible play and regulatory compliance central themes in how gaming is portrayed and consumed.

The partnership will also explore formats such as interactive game show programming, aimed at educating Nigerians about gaming legality, transparency in payouts, and ethical participation. TVC Communications has expressed interest in becoming a long-term platform for gaming education, leveraging its reach to help deliver knowledge and credibility across the broader public.