Kenya Warns Broadcasters Over Excessive Gambling Content
Kenya’s media regulators have issued a two-week ultimatum to broadcasters, instructing them to cut down on gambling-related programming or face serious penalties, including the possible loss of their licences.
Betting content exceeds regulatory thresholds
The Communications Authority of Kenya (CAK) has raised concerns about the widespread promotion of betting and lottery content across TV and radio platforms. Following a surge in public complaints, the regulator reviewed recent output and concluded that multiple broadcasters had exceeded the approved limits for gambling-related material.
The CAK highlighted that such broadcasts are in breach of both the terms of broadcasting licences and Kenya’s broader communications legislation. The body has called for immediate compliance, stating that operators are expected to uphold responsible programming standards at all times.
Wider content breaches under review
The regulator also criticised stations for broader failings. These include exposing children to unsuitable material and airing content that does not meet basic decency standards. Some adverts and shows were found to be in poor taste or aimed at vulnerable groups.
CAK expects media houses to deliver balanced and responsible content. It underlined that broadcasters must avoid relying too heavily on gambling promotions, especially during peak viewing hours.
Compliance deadline set at 14 days
Media outlets now have two weeks to review their schedules and remove or limit gambling-related content. CAK warned that failure to comply will trigger enforcement action. This could include suspension or full revocation of licences.
The authority stressed that it will not extend the deadline. Stations that continue to breach rules after the deadline risk losing their right to broadcast.
Recommended