Influencers Meet with Regulator After Gambling Ad Ban in Kenya

Government Cracks Down on Gambling Promotion

The meeting comes in the wake of a nationwide directive prohibiting social media influencers from promoting betting companies. Citing gambling’s addictive nature and its disproportionate impact on young and vulnerable populations, the Kenyan government has moved to tighten control over how betting is advertised online and through public personalities.

The discussions, held between the BCLB and various stakeholders in the entertainment and digital media sectors, were described as constructive and forward-looking.

BCLB Chairperson Dr. Jane Makau stressed the importance of balancing economic opportunity with social responsibility. While acknowledging gambling’s risks, she reiterated that regulation—not prohibition—is key to protecting youth without stifling livelihoods in the creative economy.

“We are listening,” Dr. Makau said. “We want to work with young people and content creators to create a responsible, fair, and regulated environment.”

Peter Mbugi, CEO of the BCLB, echoed those sentiments. He described gambling as a “demerit good”—inherently addictive and potentially harmful—and said it must be marketed within strict ethical boundaries. Mbugi praised the influencers’ openness to adjust their approach and help promote responsible betting behavior.

Influencers Acknowledge Past Mistakes

Several public figures present at the meeting acknowledged the industry’s excesses and their own role in promoting betting content. Kevin Kioko, a prominent musician and influencer, apologized for past behavior and committed to working within new regulatory frameworks.

“I understand now that our messaging has consequences,” Kioko said. “We’re ready to adapt and help steer the conversation in the right direction.”

Comedian Oga Obinna pointed out the powerful influence that content creators wield, especially among the youth. He acknowledged the need for responsibility and confirmed that creators would provide feedback and proposed solutions within days.

The BCLB confirmed that further discussions are planned for the coming week. The goal is to develop enforceable guidelines that allow betting-related content to be shared without encouraging underage or excessive gambling.

Among the priorities are: discouraging harmful behavior, preventing youth exposure, and ensuring that the economic benefits of the industry don’t come at the expense of public health.