Hollywoodbets expands racing offer with BetMakers fixed odds deal
Hollywoodbets has partnered with BetMakers Technology Group to strengthen its fixed odds horse racing offering in South Africa. The agreement includes access to the RaceOdds platform, official racing data, and a wide range of content designed to support year-round betting.
Fixed odds solution to scale racing operations
BetMakers will deliver its RaceOdds platform to Hollywoodbets. The solution combines price management, automated trading, and proprietary rating models. It enables bookmakers to manage large-scale racing markets more efficiently.
Through this partnership, Hollywoodbets will offer over 335,000 races per year. This includes events across the three main racing codes.
“We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights. The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes,” said Wayde Dorkin, Head of Product at Hollywoodbets.
The agreement gives Hollywoodbets official data from a range of rights holders. It also includes Racelab content—BetMakers’ analytics product that provides racing insights and decision support. With these tools, Hollywoodbets aims to offer consistent and data-driven wagering opportunities. The company continues to expand its focus on horse racing as part of its broader sportsbook strategy.
BetMakers strengthens presence in South Africa
Lucas Hopkins, Head of Commercial at BetMakers, highlighted the value of this partnership:
“BetMakers is very pleased to onboard the market leading South African bookmaker, Hollywoodbets. As our global reach expands, it’s important to have high quality partners showcasing our products to the world and this is a definite case in point.”
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