Google Lifts Ban on Online Gambling Ads in Lagos State
Google has lifted its ban on online gambling ads in Lagos State, Nigeria. This policy change opens new opportunities for licensed operators to promote gambling-related content in the region.
Google’s New Policy for Online Gambling Ads
The updated policy allows ads for sports betting, bingo, lotteries, and online casino games in Lagos State. However, operators must be licensed by the Lagos State Lotteries & Gaming Authority (LSLGA) to ensure they follow local regulations.
This change follows Google’s earlier decision to enforce strict restrictions on gambling ads in Nigeria. Previously, all gambling-related promotions, including vouchers, bonus codes, and educational content, were banned.
A Step Toward Responsible Advertising
To qualify for this advertising opportunity, operators must meet specific criteria set by Google and LSLGA. They must secure licensing from LSLGA and certification from Google. Advertisers must align their campaigns with regional regulations and promote responsible gambling.
This move reflects the gambling industry’s push for more responsible advertising. Google’s approval process will help establish a more targeted approach to gambling ads. Operators can now engage their audiences effectively while following responsible gambling standards and local regulations.
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