Gaming Platform Rise & Hustle Launches Sports Betting in Nigeria Through Altenar Deal
Rise & Hustle has integrated sports betting capabilities into its tap-to-earn gaming platform following a strategic agreement with Altenar. Consequently, the operator can now offer thousands of daily betting markets to Nigerian players alongside its existing street game offerings. Additionally, users will access live in-play betting and cash-out features through the integrated sportsbook solution.
Localized Betting Experience Targets Nigerian Market
The partnership centers on delivering content specifically tailored to Nigerian betting preferences. Furthermore, football and English Premier League coverage forms the core offering. However, the platform also includes comprehensive local competition coverage to satisfy regional interests. Moreover, players can conduct transactions using the Nigerian Naira currency.
The integration extends beyond basic sports betting functionality. Subsequently, Rise & Hustle users receive personalized bet recommendations through advanced algorithms. Additionally, the platform maintains seamless wallet integration across casino, free-to-play, and sportsbook sections. Therefore, players experience unified account management across all gaming verticals offered by the operator.
Technology Integration Supports Business Expansion
Altenar’s mobile-first platform architecture aligns with Rise & Hustle’s existing brand identity. Meanwhile, advanced risk management tools provide protection against fraud and ensure profitability controls. Furthermore, the partnership includes access to real-time odds pricing and round-the-clock trading support from Altenar’s technical team.
The collaboration represents Altenar’s continued African market expansion following its South African license acquisition in December 2024. Subsequently, the company appointed Brendon Jeacocks as Regional Director to oversee continental operations. Josh Jones from Rise & Hustle indicated that onboarding speed and market entry velocity were decisive factors in selecting Altenar as their sportsbook technology partner.
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