“Every client is unique” – Inside the dynamic world of iGaming in Africa

Embracing challenges in Africa’s Booming iGaming Industry: How PHOENIX7 attracts ambitious talent

The gambling industry in Africa is developing at a rapid pace, attracting more and more investors and professionals from various fields. Ondela Vundisa, who successfully transferred her experience from the insurance sector to iGaming, emphasizes, “I love fast-paced companies that offer me a challenge. That led me to iGaming.” Her words reflect the spirit that drives many to seek new challenges in this dynamic industry.

PHOENIX7, as a startup in the iGaming industry, is a perfect example of companies that attract ambitious professionals like Ondela Vundisa. “Phoenix 7 is a startup company, and I love that challenge,” says Ondela. Her role as an Account Manager at this company allows her to use her previous experience in a new way, which enables her to grow professionally and contribute to the company’s development. “My role as an Account Manager includes building and maintaining relationships, and relationships is what this whole business is all about,” she adds, highlighting the importance of personal connections in the industry.

Valuable past experience

Entering PHOENIX7, Ondela already had extensive experience gained at leading iGaming companies like ARRISE, which powers Pragmatic Play and Evolution. As she herself states, “I went through a big phase of learning with both companies. And I’ve been fortunate enough to learn from some of the biggest players in the industry.” These experiences have allowed her to gain a deeper understanding of the market and better prepare for new challenges at PHOENIX7.

Managing client relationships in the gambling industry in Africa is a demanding task, especially since every client is different. “Every client is unique. So in a very real way, all the challenges are unique,” emphasizes Ondela. However, despite the differences, it is crucial to always strive for a common goal – “to take things to the next level, for both us as a games provider, and for our partner clients.”

PHOENIX7’s Expansion Strategies

Growing the player base and market presence in Africa requires effective strategies. For PHOENIX7, the most important thing is to increase brand visibility. As Ondela notes, “Honestly, the best strategy so far is to simply let players know about us- our brand visibility.” The company stands out by combining unique elements of manga and anime with traditional slot mechanics, creating “a very unusual fusion and something really new in the market.”

Modern iGaming relies on data and analytics that help companies personalize player experiences and optimize game mechanics. Ondela Vundisa explains, “Both of them help us optimise game mechanics and personalise the gaming experience. And that in turn helps us improve our game design and enhance player retention.” Ultimately, all of this works together to increase revenue, both for PHOENIX7 and their clients.