ESA Gaming Expands in Africa with Betika Partnership: A Leap Forward for Mobile Gaming

This collaboration is set to enhance the gaming landscape across the continent, introducing the innovative EasySwipe™ game suite to African players. Designed with a mobile-first approach, these ultra-lightweight titles are tailored to meet the unique preferences of the African gaming community.

ESA Gaming’s Strategic Expansion

ESA Gaming’s EasySwipe™ portfolio, known for its seamless integration and user-friendly interface, offers a variety of high-performing games. Among these are popular titles such as Goal Mine and Pirate Mine, alongside new video slots like 12 Deadly Spins and Candy Drops. Additionally, the collection features engaging crash-style games, including Rocket Racers and Big Fish Bonanza, promising a diverse and thrilling gaming experience.

Since its establishment in 2016, Betika has grown to become a top-tier betting platform in Africa. Offering a wide range of Sportsbook, Casino, and Virtual games, Betika serves key markets including Kenya, Ghana, and Tanzania. This partnership with ESA Gaming marks another milestone in Betika’s commitment to providing innovative and diverse gaming options to its users.

A Mutual Vision for Growth

Thomas Smallwood, Head of Marketing at ESA Gaming, expressed enthusiasm about the partnership, stating, “We’re thrilled to partner with a leading operator like Betika, marking a significant stride in broadening our presence in Africa. With 18 titles currently available, and more on the horizon, our portfolio promises an unparalleled gaming experience that we believe local players will truly relish.”

Echoing this sentiment, Peter Stagles, Head of Gaming at Betika, highlighted the benefits of the collaboration, “This partnership introduces a fresh wave of dynamic and non-traditional games to our platform. We’re excited to embark on this journey with ESA Gaming and further elevate the experience for our audience.”

Our Comment on the Article

This partnership between ESA Gaming and Betika is not just a business transaction; it’s a pivotal moment for the African iGaming industry. By bringing innovative and mobile-first gaming solutions to the continent, both companies are setting new standards for player engagement and satisfaction. As the industry continues to evolve, partnerships like these will be instrumental in shaping the future of iGaming in Africa and beyond, promising a more inclusive and dynamic gaming ecosystem.