Digitain Expands African Reach with BetJara Partnership

06.06.2024

Digitain has recently expanded its reach in Africa by signing a partnership with BetJara, a Nigerian-based operator. This agreement will see BetJara leveraging Digitain’s award-winning turnkey solution to enhance its service offerings.

Digitain’s Comprehensive Turnkey Solution

Under this new agreement, BetJara will be provided with Digitain’s GLI-certified turnkey solution. This comprehensive package includes a proprietary sportsbook, esports, virtual sports, and casino.

Digitain’s sportsbook is particularly noteworthy, offering over 100 sports, more than 130,000 live events and 80,000 pre-match events monthly, spanning over 15,000 leagues and featuring 3,000+ betting markets.

Additionally, the sportsbook delivers 20,000 daily virtual events with over 150 betting markets. The turnkey solution also integrates a Casino, Payment Gateway, Sports Data and Statistics, and enterprise tools for all operational channels, ensuring a seamless experience for BetJara’s players.

Leadership Perspectives on the Partnership

Ani Mkrtchyan, Digitain’s Chief Sales Officer, expressed excitement about the partnership, stating, “We are delighted that BetJara, regulated by the National Lottery Regulatory Commission (NLRC) of Nigeria, has selected Digitain as their sportsbook and casino technology platform provider.” She highlighted BetJara’s reputation for providing top-notch gaming and trading experiences and their commitment to customer satisfaction through innovative products and services.

Mkrtchyan further added, “With Digitain’s turnkey solution, BetJara will have access to Gamification tool, which is built for mobile and desktop usage, so that operators can create promotional campaigns for acquisition, retention, and revenue growth, combined with our sportsbook features such as Autobet, Betbuilder, Sports Jackpots, Instant Cashback, Push Notifications., We are positive BetJara’s players shall enjoy them.”

Echoing Mkrtchyan’s sentiments, Owoseni Abiodun Dada, CEO of BetJara, commented, “We aim to offer our players in Nigeria one of the best gaming and trading experiences in the marketplace. Digitain has proven itself to be a leader in B2B turnkey sportsbook and casino solutions, and with that, we can scale and ensure the best features and experience for our players.”

This partnership is set to have a significant impact on the Nigerian iGaming market. BetJara, known for its high-quality gaming experience and innovative offerings, will now be backed by Digitain’s advanced technology and extensive sports and casino content. This will likely enhance BetJara’s market position and provide Nigerian players with an enriched gaming experience.