Checkd Dev Expands into African Market with Smart Acca Launch
Supplier Checkd Dev has announced its first steps into the African iGaming market, introducing its Smart Acca product in partnership with 888Africa. This launch will begin in Angola and Zambia, with further expansion planned across the continent during the 2024-25 football season.
Launch in Angola and Zambia
The initial deployment of Smart Acca will focus on Angola and Zambia, where it will be available on the homepages of Betlion and 888bets platforms.
This marks a significant milestone in Checkd Dev’s strategy to extend its presence in emerging markets, particularly in Africa, which is witnessing growing engagement in sports betting.
Features of Smart Acca
Smart Acca is designed to enhance the betting experience for recreational players by leveraging Checkd Dev’s API. The platform allows users to build accumulator bets, offering short-odds opportunities.
In addition, Smart Acca integrates Opta data visualisation, providing users with key metrics in a graphical format, making it easier to make informed betting decisions.
Andrew Grimshaw, Commercial Director of Checkd, commented on the partnership: “We’re delighted to expand on our established UK Tier 1 Operator client base by working with such an experienced team like 888Africa.”
He also highlighted the potential for further expansion, particularly with the product’s translation capabilities. The first phase includes translation into Portuguese for the Angolan market, opening the door to other betting regions.
Ian Marmion, Trading Director of 888Africa, emphasized the importance of innovation in their collaboration with Checkd Dev: “Their innovative product aligns well with brand values that we feel are vital in terms of offering the best odds and potentially life-changing betting opportunities at ease for our growing recreational customer base.”
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