Centralized Gaming Laws Could Boost Business Across Africa
Emily Asava, Regional Business Development Manager at SA Gaming, has called for a unified regulatory system in Africa’s gaming industry. She highlighted the difficulties companies face due to varying regulations across the continent, suggesting that a centralized approach would streamline operations.
Need for Centralized Regulation
“It would have been so good if all the regulators in Africa could sit down and come up with a centralized way of regulation so that when we get certified, let’s say in Kenya, we are able to do business in Nigeria,” said Emily Asava, Regional Business Development Manager at SA Gaming in interview for iGaming Afrika.
Involving Key Stakeholders
Asava underscored the importance of including the largest stakeholders in the betting industry, namely the players and affiliates, in gaming events. Unlike traditional events that primarily invite providers, developers, operators, and affiliates, Asava advocates for the engagement of punters.
This inclusion, she believes, would provide the industry with crucial insights and help implement more effective measures, such as taxation. “I look forward to us sitting down and listening to the stories from the people that are affected,” she added.
Adapting to Technological Advancements
In her concluding remarks, Asava stressed the necessity for game development and service provision companies to keep up with technological advancements.
She warned, “You come up with something today, if you are not quick to act upon it and present it to the market, tomorrow you are not there.”
To remain competitive, Asava advised these companies to continually offer top-notch services and products, ensuring they stay ahead in the rapidly evolving gaming industry.
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