BGaming Expands African Market Presence with Premier Bet Partnership
BGaming has signed a multi-brand content deal with the African-licensed operator Premier Bet.
Through this new collaboration, BGaming has delivered a selection of its popular games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters, and Merge Up are now available to the operator’s registered players across several African markets.
A Veteran in African Gaming
Premier Bet, dating back to 1997, currently operates in 17 countries across the continent. As one of Africa’s biggest betting companies, it offers gaming and business opportunities to people throughout the west, east, center, and south of the continent. The company’s extensive reach and established presence make it an ideal partner for BGaming’s strategic expansion.
The Growing African Gambling Market
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. The African gambling market is growing rapidly, driven by increasing internet penetration and mobile phone usage. This latest market expansion by BGaming demonstrates the company’s exponential global growth and lays the foundations for further success in the thriving region.
Strategic Partnership for Mutual Growth
Olga Levshina, CCO at BGaming, expressed enthusiasm about the partnership, stating, “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, also highlighted the benefits of the collaboration: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
The Future of iGaming in Africa
This collaboration is a testament to the potential of the African market for iGaming companies. With a young and tech-savvy population, the continent offers immense opportunities for growth and innovation in the gambling industry. BGaming’s entry into this market through Premier Bet positions both companies to capitalize on these opportunities.
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