Betway Becomes the New Title Sponsor of the Premier Soccer League

A Major Boost for South African Football

Chairman of the Premier Soccer League, Dr. Irvin Khoza, welcomed the new deal as a significant enhancement for the sport. He stated, “This is a massive boost for every lover of football in this country.”

“Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game. Betway’s energy and enthusiasm will have an immediate impact across all facets of the game, and on behalf of the PSL, I am proud to welcome them on board as title sponsor and partner.”

Laurence Michel of Betway Africa believes the deal marks the beginning of a new era for the premier division. “Football is a fundamental part of South African life. It really is in our blood and has been for generations.”

“We are incredibly proud to be the title partner of the Betway Premiership. It further demonstrates not only our respect for the history of the league but our vision for the development of its future. The PSL aligns with our values as a brand that commonly champions great South African success stories,” Michel said.

Rich Legacy of the PSL

Formally established in 1996, but with roots going back nearly a century, the Premier Soccer League is indisputably the most popular sporting competition in South Africa. It features legendary characters, dearly loved clubs, and rivalries that capture the essence of football and culture in the country.

Michel explained that the Betway Premiership will lean heavily on the legacy and rich history of a football league already entrenched as one of the top ten domestic league competitions in the world.

Enhancing South African Football and PSL

Michel added, “We appreciate how much football has done for people and for our country. As we begin this partnership, we want to acknowledge and celebrate what the game has accomplished in the past. We also want to enhance the game as it stands today and, most importantly, we want to help build an even better future for the next generation of footballing stars from this country.”

Michel emphasized the excitement surrounding this partnership and its potential impact on football fans in South Africa. “We are so excited by what this partnership will do for football fans in South Africa. As a brand, we are known globally for our sponsorships of the world’s biggest clubs and tournaments, and that experience is going to play a huge part in driving the PSL forward.”

This partnership reaffirms Betway’s commitment to the South African sporting industry. It is the latest addition to an enviable sporting partnership portfolio, which spans various sports, including the world champion Springboks and the Betway SA20.