Bede Gaming Secures Contract Extension with SunBet

Partnership Drives Digital Growth for SunBet

SunBet, the digital arm of Sun International, has become one of South Africa’s fastest-growing online sports betting operators.

Supported by Bede Gaming’s tailored software solutions, SunBet achieved a remarkable 72% year-over-year revenue growth and a 72% rise in active players, driving an 89% improvement in EBITDA.

Bede’s Strategic Support and Product Enhancements

Since the launch of SunBet Slots in 2022, Bede has provided various optimizations, including integrating seven new game providers, releasing enhancements to the Kambi Sportsbook integration, and delivering bespoke training on Bede’s powerful features, such as its rules engine and bonusing suite.

This year alone, Bede partnered with SunBet to optimize environmental infrastructure, aiming to reduce the total cost of ownership by 30% by year-end and developed a bespoke aggregator tool to achieve cost-effective game content customization tailored to the South African market.

Expansion into New Markets

Bede and SunBet’s strategic partnership is also expanding into new regulated markets, including Namibia and Botswana, which are set to launch in 2024.

Bede Chief Executive Officer, Colin Cole-Johnson, commented on the extended partnership, stating: “It’s been fantastic to see SunBet grow throughout the course of our partnership, and I’m delighted by their commitment to Bede at this crucial point in their journey. Securing another extension on this contract is testament to our dedication to our customers.”

SunBet CEO Simon Gregory echoed this sentiment, adding: “Bede has been a strong long-term partner for us, supporting and delivering on SunBet’s growth ambitions with quality and expertise. I’m very much looking forward to these next steps, especially now as we approach new African expansions.”