AS Monaco Partners with Linebet to Expand Presence in Africa and MENA Regions
AS Monaco strengthens its regional influence through a new partnership with Linebet.
Linebet Becomes AS Monaco’s Official Regional Betting Partner
AS Monaco, one of the most historic clubs in French football, has announced a new partnership with Linebet, making the operator the official regional betting partner of the club in Sub-Saharan Africa and the MENA (Middle East and North Africa) region.
The agreement aligns both brands in their effort to expand visibility and connect with their respective communities across these regions.
As part of the deal, Linebet will introduce a tailored betting offer specifically for AS Monaco fans in these regions, providing unique opportunities for engagement.
This partnership comes as AS Monaco celebrates its 100th anniversary, further underscoring the club’s desire to strengthen its international footprint during this milestone season.
Strategic Expansion and Brand Awareness
A statement from AS Monaco highlighted the strategic nature of the collaboration, emphasizing Linebet’s goal of increasing brand awareness through partnerships with top-tier sports organizations. “By becoming the official sports betting partner of AS Monaco in Sub-Saharan Africa and MENA for the 2024-2025 season, Linebet confirms its strategy of expansion and collaboration with top-tier partners, with the aim of ensuring it continues to lead in brand awareness and marketing.”
The deal marks a significant move for both AS Monaco and Linebet as they seek to leverage the growing popularity of football and sports betting in these rapidly developing markets.
Broader Sponsorship Strategy
AS Monaco’s partnership with Linebet adds to the club’s existing regional agreements, including a similar deal with 6686 Sport, which covers the Asian market.
The club also maintains partnerships with VBET and Casino Secret, further demonstrating its commitment to collaborating with major players in the global betting industry.
This latest partnership reinforces AS Monaco’s strategy to engage with fans beyond Europe and strengthen its presence in key international regions.
As the club continues to expand its commercial ventures, its collaboration with Linebet represents a significant step in connecting with diverse audiences across Africa and the MENA region.
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