Playtech Expands Presence in South Africa with Betway Partnership
Playtech has officially launched its full range of casino and live casino products in collaboration with Betway in South Africa. This strategic partnership is set to expand both companies’ reach in a rapidly growing market, while enhancing the gaming experiences of South African players through a comprehensive suite of premium gaming solutions.
Playtech’s Strategic Growth in South Africa
The collaboration between Playtech and Betway marks a crucial step in Playtech’s strategy to penetrate the African gaming market. With increasing demand for gaming services in South Africa, this partnership represents a natural extension of Playtech’s global footprint.
By integrating its casino games and live dealer offerings into Betway’s platform, Playtech aims to deliver an enriched gaming experience tailored to the local market.
The addition of Playtech’s products further strengthens Betway’s gaming portfolio in South Africa. Players now have access to a wider variety of casino games and live casino features, which is expected to attract a broader audience.
Playtech and Betway Leaders Highlight Expansion Potential
According to Diane Crookes, Senior Commercial Director at Playtech, the partnership is a testament to the strong collaboration between the two brands. She noted, “Betway is a brand renowned for delivering an excellent player experience internationally and we are thrilled to extend our successful partnership into the South African market”.
“Our collaborations in multiple key markets have been incredibly successful, and we are confident that South Africa will be no exception. We are confident that Playtech’s innovative products and services will enhance Betway’s player experience even further and we look forward to our continued partnership”, she added.
Phillip Superamonien, Country Manager for South Africa at Betway, expressed his enthusiasm for expanding the partnership: “We are delighted to grow our partnership with Playtech into South Africa. Our already successful partnerships in various markets have provided our players with Playtech’s top-tier gaming content and our superior user experience makes this partnership a perfect fit”.
“We are excited to bring Playtech’s renowned casino and live casino products to our South African customers, expanding our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment”, he concluded.
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