Cricket South Africa and IMG ARENA Forge Data and Streaming Partnership

Comprehensive Data Collection and Distribution

In partnership with CricViz, IMG ARENA will collect detailed data, both live and in-venue, for CSA’s domestic and international matches. This collaboration spans a wide array of competitions, from bilateral series to domestic leagues.

Data for international matches will be gathered across Men’s and Women’s Test, ODI, and T20I formats, while domestic matches will see data collection for Men’s 4-day, 50 Over, and T20, as well as the Women’s 50 Over and T20 formats. The data will then be distributed by IMG ARENA to more than 460 regulated sportsbook operators worldwide. Additionally, IMG ARENA will distribute live streams of CSA matches to the global betting industry.

Leaders Praise Partnership’s Potential

Mark Wrigley, Vice President & Head of Rights at IMG ARENA, expressed enthusiasm about the partnership: “IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”

Pholetsi Moseki, CSA Chief Executive Officer, highlighted the transformative potential of this partnership: “Our partnership with IMG ARENA is poised to revolutionize the way detailed data is collected, both live and in-venue. This collaborative endeavor will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”

Expanding IMG ARENA’s Portfolio

The deal further diversifies IMG ARENA’s portfolio of data and streaming rights, adding CSA to its breadth of sports properties, which includes soccer, tennis, golf, basketball, mixed martial arts, and more.

IMG ARENA delivers live streaming and data feeds for more than 65,000 events across a wide range of sports annually, as well as on-demand virtual sports products and front-end solutions, including the UFC Event Centre. Clients include UFC, MLS, PGA Tour, DP World Tour, USTA, EuroLeague, and the NWSL. IMG ARENA is part of OpenBet, a world leader in sports betting entertainment. The two Endeavor-owned businesses were integrated under the OpenBet banner in 2024 to form a global sports betting and data business.