BETER Partners with Sporty Group to Revolutionize Betting in Africa

Expanding SportyBet’s Offerings

Under the terms of the deal, SportyBet’s players will gain access to BETER’s proprietary Setka Cup table tennis and ESportsBattle tournaments. Initially, the esports offerings will include eFootball and eBasketball, with plans to expand to eHockey and CS2. This partnership is set to deliver an unparalleled betting experience, combining 24/7 streaming, real-time data, and odds, while maintaining a consistent 7.5%+ margin retention.

BETER’s Industry-Leading Content

BETER is known for arranging over 45,000 monthly events across eight esports and sports disciplines. This extensive portfolio ensures that operators and players receive the best value through a combination of high-quality content and reliable betting services. The integration of BETER’s content is poised to elevate SportyBet’s market position, providing its users with a continuous stream of engaging, fast-paced content.

This partnership marks BETER’s first significant deal with a Tier 1 operator in Africa. SportyBet, already a leading operator across the continent with plans to expand into Latin America, is an ideal partner for BETER’s entry into this burgeoning market.

Executive Insights

Gal Ehrlich, CEO of BETER, emphasized the strategic importance of this partnership: “We see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the region’s most prestigious operators. Africa is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise and BETER is here to provide this to operators such as SportyBet that understand the need to not only meet but exceed bettor expectations.”

Chuck Robinson, CRO at BETER, echoed these sentiments, highlighting the appeal of BETER’s content: “Africa is an emerging market where our fast-paced sports and esports content offers the rapid action that players are seeking. By working with us, SportyBet can access even more of our next-gen content, allowing it to provide a superior experience to its players and further establish itself as a leading operator in the region.”

Gregory Parsons, VP of Business Development at Sporty Group, expressed his enthusiasm for the partnership: “We believe in offering our users engaging and relevant content and, considering what BETER has to offer, it made sense to enter into partnership and add its content to our overall offering globally. Our players seek a round-the-clock betting experience, and want to wager on big action quickly. This is why BETER’s fast sports and esports content is the ideal solution for us.”