Kiron Interactive Partners with SuperSportBet to Boost Virtual Sports in South Africa

This collaboration introduces a wide array of advanced virtual sports titles to SuperSportBet’s customers, enhancing the betting experience with sports such as football, horse racing, motor racing, and jump racing.

SuperSportBet: A New Era in Sports Betting

SuperSport, a significant South African brand known for its sports broadcasting across several African countries, has ventured into the sports betting arena with SuperSportBet. This move brings a level of authority and trust to the sector, with Kiron’s innovative products set to enrich SuperSportBet’s content offering and captivate players in the region.

SuperSportBet now offers the thrill of live sports betting 24/7, thanks to Kiron’s award-winning portfolio. The platform allows players to engage in multiple betting options across a variety of virtual fixtures that mimic real-life sports contests, complete with familiar betting markets and in-play wagering. The continuous event schedule, featuring new events every two minutes, ensures a relentless stream of virtual matchups that emulate the excitement and immediacy of traditional sports betting.

Strengthening Kiron’s Market Presence

This partnership signifies a notable milestone for Kiron Interactive, reinforcing its position in the South African market with a trusted brand and paving the way for further expansion.

Steven Spartinos, Kiron Co-CEO, said: “We are thrilled to partner with SuperSportBet to bring our cutting-edge virtual sports to its new sportsbook offering in South Africa. As a household name in African sports broadcasting, SuperSport brings unrivalled authenticity that will give players full confidence in the realism of our games.

“This deal is a tremendous vote of trust in our products from such a leader in African sports media. We look forward to SuperSportBet’s customers enjoying the 24/7 excitement of our virtual events, and continuing to strengthen Kiron’s leadership in our home market of South Africa into the future.”

Marco Coetzee, Interim General Manager at SuperSportBet, said: “We are excited to enrich our sportsbook with Kiron’s hugely popular Virtual Sports games. Its content’s realism will allow our customers to enjoy betting on virtual fixtures modelled after real sports contests at any time. The array of matches available offers exactly what players are looking for to complement their enjoyment of traditional live betting.

“To align with the values of our leading brand, authenticity is key for our new betting product. Kiron’s cutting-edge virtual sports will wow our customers with their attention to detail and quality. This partnership fits perfectly with our goal of bringing an authoritative and trusted sports betting experience to markets across Africa.”

Our Comment on the Article

The alliance between Kiron Interactive and SuperSportBet marks a significant advancement in the virtual sports betting landscape in South Africa. By integrating Kiron’s state-of-the-art virtual sports offerings, SuperSportBet is set to redefine the sports betting experience, providing customers with round-the-clock entertainment and betting opportunities.

This partnership not only highlights the growing popularity of virtual sports but also underscores the importance of authenticity and innovation in creating engaging and trustworthy betting environments. As virtual sports continue to gain traction, collaborations like this will play a pivotal role in shaping the future of sports betting in South Africa and beyond.